Design should provide orientation—and not just in the spatial sense. Especially in terms of values and attitudes, thomascorporate orients brand culture toward authenticity. In a world where anything is possible, yet few things last, values must be created and attitudes preserved.

Consistency and continuity in brand communication and simplification of complex content is the basis of thomascorporate’s work, performed without losing sight of the dynamic processes of modern company management.

How can companies establish a lasting connection with their public? How can they create lasting value? What are the right bridges between society, communication and the economy?

Successful brand management shuns superficiality and embraces intensity. Intensity creates a closeness, which in turn creates commitment. Commitment is the basis for gaining the loyalty of target groups.

The capacity to innovate and compete is the result of a balance between flexibility and stability. This is mirrored in the fundamentals of a modern image: a variable design system and consistent implementation.

Visual identity helps a brand communicate its culture both inwardly and outwardly. Culture needs change. Visual stimuli help companies to set change processes in motion.

Organizations have to handle their brand communication with particular sensitivity when it comes to intercultural exchange. Global brand standards and guidelines are needed, along with a pooling and simplification of processes. Our business has been dealing with global locations and multilingualism since 2009.

“I see design and styling as a holistic process. There must be a relationship between the form and content. The designer’s task is by no means just aesthetic in nature. In many respects, the tasks have social relevance. Responsibility and attitude are crucial here.”—Prof. Felix Thomas, owner and managing director

More than ever, brands must be brought to life as real touchpoints. They must tell a story. This can be seen in our holistic approach, which not only reaches out to work with brands externally, but is also visible at work in our own space.

Our office is a meeting-place for contemporary art, communication, and culture, in equal measure. Regular exhibitions explore their interface, visualizing the tension between high culture, pop culture, and subculture. The combination of the practical activity of design with an experimental exhibition space provides a fertile soil in which to grow new perspectives on design and communication. It demonstrates that more than ever before, there is a reciprocal synergetic relationship between communication, art, and society.