The name ‘Römerstraße’ (Roman Road) can be found in many places in the Rhineland, and the ancient network it marks is an important legacy of the region’s 500-year Roman history. Wanting to highlight the region and its two long-distance Roman roads and monuments for the tourism industry, 18 local councils and the Rhineland Regional Council (LVR) turned to thomascorporate to develop a communication strategy. Accompanied with an overarching design system, it ranges from business stationery and digital templates to campaigns, signage and information systems.